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Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 272
| Begriff | Erklärung |
|---|---|
| Follow-Up | Deprecated: Creation of dynamic property SeoglossaryHelper::$replaceItems is deprecated in /hp/cz/ac/fj/www/webinar-26/components/com_seoglossary/helpers/seoglossary.php on line 369  Follow-up bezeichnet die Fortsetzung der Marketingkommunikation mit Interessenten und potenziellen Kunden. Das Follow-up kann nach dem Webinar Event erfolgen und wird auch als Nachfassen, Nachverfolgen und Fortsetzung bezeichnet. Teilnehmer eines Webinar Events werden nach der Veranstaltung mit zeitlichem Abstand einmal oder mehrmals mit ansprechenden und werthaltigen Inhalten kontaktiert, welche zumeist einen thematischen Bezug zum vorangegangenen Event aufweisen. Dies erfolgt in der Regel automatisiert und per E-Mail, vereinzelt auch telefonisch. Ziel der Kontaktaufnahme ist, dass der Adressat der gewünschten Handlung nachkommt. Dabei kann es sich u.a. um Produktverkäufe, Werbeaktivitäten oder die Anregung zur Teilnahme an weiteren Events handeln. Das Follow-up dient auch der Kundenbindung und ermöglicht den Veranstaltern und Präsentatoren längerfristig nah an ihrem Publikum zu bleiben.
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